Biggest Brand Collaborations with Indian Influencers in 2025

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  By Gujju Ticks

  22 May, 2025

In 2025, influencer marketing in India reached previously unheard-of heights as companies partnered strategically with influencers to reach a wide range of consumers. These partnerships have had a big impact on sales and consumer behaviour in addition to raising brand awareness. This is a thorough examination of some of the most noteworthy brand-influencer partnerships that have shaped the marketing scene this year.

1. Tom Cruise's Promotional Tour with Indian Influencers

During the promotion of "Mission: Impossible - The Final Reckoning," Hollywood star Tom Cruise made the unexpected decision to work with Indian influencers Avneet Kaur, Jannat Zubair, and Niharika NM. Fans praised the creative marketing approach and speculated about possible cameos as a result of this unexpected partnership, which created a lot of online buzz. With a combined fan base of over 80 million, the influencers helped the movie reach a wider audience and set pre-sale records in India, particularly for the Hindi version.

2. L'Oréal's Inclusive Representation at Cannes

At the 2025 Cannes Film Festival, L'Oréal made waves by showcasing plus-size Indian model and influencer Sakshi Sindwani. Sindwani, who is well-known for supporting body positivity, made a big contribution to fashion inclusivity by walking the red carpet. Her partnership with L'Oréal not only questioned conventional notions of beauty but also struck a chord with a worldwide audience, reaffirming the company's dedication to diversity.

3. Nykaa's 'Stay Stylish' Campaign

Bollywood actress Janhvi Kapoor and influencer Kusha Kapila starred in a number of funny digital films for Nykaa's "Stay Stylish" campaign. Over 20 million people viewed the campaign, which featured Nykaa Fashion's products in surprising settings. This creative strategy demonstrated the effectiveness of interesting content in influencer marketing by resulting in a 15% increase in app downloads and a notable increase in website traffic.

4. Reliance Retail's Tira Beauty Launch

Bollywood actresses Suhana Khan, Kiara Advani, and Kareena Kapoor Khan served as brand ambassadors for Tira, Reliance Retail's beauty division, which debuted a significant campaign. In order to promote Tira's products on social media, the campaign also included partnerships with a number of beauty influencers. Tira was able to forge a solid presence in the cutthroat beauty industry thanks to this all-encompassing marketing approach, which raised consumer engagement and brand recognition.

5. SUGAR Cosmetics' #BeYourOwnMuse Campaign

SUGAR Cosmetics celebrated women's self-confidence by launching the #BeYourOwnMuse campaign. On YouTube and Instagram, more than 1,200 influencers posted personal videos that addressed insecurities and urged young women to have confidence in themselves. Brand loyalty was increased by this community-driven strategy, which promoted authenticity and struck a deep chord with audiences.

6. Dream11's Star-Studded Endorsements

Actors Kartik Aaryan and Samantha Ruth Prabhu joined cricket players Rohit Sharma and MS Dhoni as brand ambassadors as part of Dream11's expansion of its influencer marketing strategy. Dream11's position as the top gaming platform in India was strengthened by this combination of entertainment and sports personalities, which allowed it to reach a wider audience.

7. Swiggy Instamart's Culinary Campaigns

To demonstrate how simple it is to buy cooking supplies on Swiggy Instamart, the company partnered with leading chefs and food influencers. Over 47 million views and more than 620K YouTube engagements were produced by the campaign, which featured interactive events like cook-offs. Customised discount codes and well-timed promotions during holidays increased user interaction and conversions even more.

8. boAt's Lifestyle Positioning with Influencers

BoAt, an audio brand, rebranded itself as a lifestyle accessory. Brand ambassador Kartik Aaryan and influencers Ashish Chanchlani and Bhuvan Bam worked together to help boAt appeal to a younger, trend-conscious audience. By tapping into new subcultures, campaigns like #FloatsYourBoAt increased brand awareness and relevance.

9. Mamaearth's Authentic Narratives

Mamaearth, a personal care brand, worked with parenting bloggers and eco-aware influencers to emphasise authenticity. These enduring collaborations highlighted the brand's dedication to sustainable and natural products, increasing consumer confidence and trust. Customer relationships were further reinforced by engaging content, such as Instagram Live sessions that discussed skincare tips.

10. Zomato's Humorous Influencer Collaborations

Zomato's influencer marketing campaigns made use of relatability and humour. The brand used interesting content to promote local eateries and deals by collaborating with food bloggers and vloggers. Festival-related themed campaigns and interactive challenges, such as #SwiggyVoiceOfHunger (albeit created by Swiggy), encouraged user participation and increased brand loyalty.

Conclusion

In 2025, the influencer marketing scene in India has changed significantly, with companies adopting creative approaches and a range of partnerships to engage their target audiences. In addition to increasing brand recognition, these collaborations have developed genuine connections with customers and raised the bar for marketing success.

The collaboration between influencers and brands will continue to be a crucial factor in determining the preferences and behaviour of Indian consumers as the digital ecosystem expands.