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What are Indians watching on OTT? Netflix, Prime Video, JioHotstar, Zee5, SonyLIV reveal ...

India's OTT audience grew in 2026, with viewers exploring content across languages, genres and formats. In an exclusive conversation with ET ... This GujjuTicks brief summarizes the headline for local readers; read the full story on the publisher site.

This is a short GujjuTicks summary for discovery. Full reporting and quotes belong to the original publisher.

Read full story More in OTT India Today’s edition