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IPL 2026 Viewership Shift | Mobile Streaming Beats Television in India - Bhaskar English

Bhaskar English OTT India

... OTT platform in 2025 (accounting for 55% of total viewership . While, TV viewers tally stood at 53.7 crore making up 45% of the vieweship. Young ... This GujjuTicks brief summarizes the headline for local readers; read the full story on the publisher site.

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