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GujjuTicks brief

From Roadies to India's Got Latent: Why are OTT platforms sharing shows with rivals?

Established shows offer platforms a shortcut to audiences, but wider distribution can dilute exclusivity. Industry experts unpack the economics of ... This GujjuTicks brief summarizes the headline for local readers; read the full story on the publisher site.

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Read full story More in OTT India Today’s edition